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Mark O'Neill

There is also a difference of emphasis between industries.

Take a difference I've noticed between financial services and government. I have encountered situations where a financial services customer may say "what if we just forget about using all those standards and make all these messages simpler", as they have optimization hard-wired as a goal. A government customer is (in my experience) more likely to focus on standards support for interoperability, and also to support directives that certain standards are used (e.g. XACML, let's say).

If the vendor was to build their product based solely on either customers needs, they would assume, as you say, that "the client just doesn't get it". It would be either "These government people are crazy, the people back at the bank told us those standards were not important", or else "these financial services people are crazy, we show them all the complex support for standards we have and they do not seem to care at all, they just want us to strip all that out".

In that case, the trick would be to build something down the middle, with the standards support and the optimization. But, just focusing on one sector is bad.

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